Designed and launched a modern, mobile-friendly service website with an SMS-first booking flow to reduce inquiry friction for beauty clients.
Key contributions & deliverables
- Partnered with the business owner to structure complex service tiers and pricing into an intuitive mobile menu.
- Engineered responsive text-to-book links that pre-populate inquiry details directly into the client's SMS client.
- Designed matching print materials and service menus to maintain brand consistency across physical and digital touchpoints.